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The Jones' Are Broke: Why Keeping Up With the Joneses is a Bad Idea

July 26, 20232 min read

Finance coach giving you the lowdown on financial business

We've all heard the phrase "keeping up with the Joneses." It refers to the idea that we should strive to have the same material possessions and lifestyle as our neighbors or peers. But what if I told you that the Joneses are broke?


"The truth is, many people who appear to have it all on the surface are actually struggling financially. They may be drowning in debt, living paycheck to paycheck, or sacrificing their long-term financial security for short-term gratification. And when we try to keep up with these people, we're setting ourselves up for financial stress and hardship."

Here are a few reasons why keeping up with the Joneses is a bad idea:

Financial well-being and personal values, Entrepreneur Finance Coach

1. You're comparing yourself to an illusion. The Joneses may have a big house, fancy cars, and designer clothes, but you don't know what's going on behind the scenes. They may be living beyond their means, or they may be sacrificing their financial future for their current lifestyle. When you compare yourself to an illusion, you're setting yourself up for disappointment and financial stress.

2. You're sacrificing your own financial goals. When you try to keep up with the Joneses, you're likely spending money on things that don't align with your own financial goals. Maybe you're buying a new car every few years, even though you could be saving that money for retirement. Or maybe you're going on expensive vacations, even though you have credit card debt to pay off. When you prioritize keeping up with others over your own financial goals, you're setting yourself up for long-term financial hardship.

couple needing help from the entrepreneur finance coach

3. You're perpetuating a cycle of consumerism. When we constantly compare ourselves to others and strive to have more, we're perpetuating a cycle of consumerism. We're buying into the idea that our worth is tied to our possessions, and that we need to constantly upgrade and acquire more to be happy. This mindset can lead to financial stress, environmental degradation, and a lack of fulfillment in life.

So what can you do instead of keeping up with the Joneses? Focus on your own financial goals and values. Create a budget that aligns with your priorities, and work towards paying off debt and saving for the future. Surround yourself with people who support your financial goals, rather than those who encourage you to spend more. And remember, true wealth and happiness come from within, not from material possessions.

Entrepreneur Finance Coach, Helping entrepreneurs


Financial stress and hardshipSacrificing financial goalsPrioritizing personal financial goalsCreating a budget and aligning prioritiesTrue wealth and happinessBreaking free from societal pressures
Well hello there.

I see I have piqued your interest enough to make you say who the heck is that Mandy lady…I have been an entrepreneur for just about as long as I have been an adult.

I spent much of my time working in the accounting and tax industry and gained a wealth of knowledge and skills that have helped me truly manage the financial aspects of business and life. I get entrepreneur finance because I am an entrepreneur. I understand that a bad month in business usually means a bad month in personal finance also.

Our income fluctuates, it is never guaranteed, and we hustle every damn day to earn our money. Which makes any sort of financial goal a little more difficult. I have been an entrepreneur with a wildly successful business but I was broke.

I have been an entrepreneur who didn’t know how I was going to feed my kids at the end of the day, standing in line at the grocery store, praying the electric bill hadn’t cleared yet so I could buy groceries… because feeding my kids was more important than having lights on at night.

I am an entrepreneur who knows the importance of budgeting and planning and saving and doing it all in a way that doesn’t make me want to run and hide or make me feel like I CAN’T do the things I want to. I geek out with spreadsheets and finance and numbers and money.

I love sharing my geekiness in a way that allows you to ‘get it’ and how it will work for you. It isn’t one size fits all when you are an entrepreneur, so helping you find the way that works for you is my goal. So now that you know more about me, reach out and say hi!

Mandy McGowan

Well hello there. I see I have piqued your interest enough to make you say who the heck is that Mandy lady…I have been an entrepreneur for just about as long as I have been an adult. I spent much of my time working in the accounting and tax industry and gained a wealth of knowledge and skills that have helped me truly manage the financial aspects of business and life. I get entrepreneur finance because I am an entrepreneur. I understand that a bad month in business usually means a bad month in personal finance also. Our income fluctuates, it is never guaranteed, and we hustle every damn day to earn our money. Which makes any sort of financial goal a little more difficult. I have been an entrepreneur with a wildly successful business but I was broke. I have been an entrepreneur who didn’t know how I was going to feed my kids at the end of the day, standing in line at the grocery store, praying the electric bill hadn’t cleared yet so I could buy groceries… because feeding my kids was more important than having lights on at night. I am an entrepreneur who knows the importance of budgeting and planning and saving and doing it all in a way that doesn’t make me want to run and hide or make me feel like I CAN’T do the things I want to. I geek out with spreadsheets and finance and numbers and money. I love sharing my geekiness in a way that allows you to ‘get it’ and how it will work for you. It isn’t one size fits all when you are an entrepreneur, so helping you find the way that works for you is my goal. So now that you know more about me, reach out and say hi!

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